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Google Trends visualizes the relative search appeal of a keyword in time. For  Need More Info? , if we look at the term "costumes" for the past five years, we see that appeal spikes every October. This is since of Halloween. However how is this beneficial for keyword research? For beginners, it can assist you prepare your material calendar.

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Publishing or republishing a list of the "10 Scariest Halloween Costumes for 20XX" each September/October makes ideal sense. Here's a less apparent example: Interest in "i, Phone specs" peaks every September when Apple launches a brand-new i, Phone. If you run a tech blog, it would make good sense to upgrade and republish any associated posts every September.

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Have a look at these 2: If you could only develop content for one of these keywords, which would you pick? It 'd be the one with the greatest search volume, right? Not so quickly, since taken throughout many months or years. If we inspect data for the past 12 months just in Google Trends, we see that searches for "apple watch series 5" just recently overtook those for "apple watch series 3."So if you were running an ecommerce shop and needed to prioritize among these keywords, it would probably be "apple watch series 5."After all, searches for the Series 3 are just going to reduce as time goes on.

For instance, if we search for "bitcoin," we get one hundred keyword concepts including that word in addition to their approximated month-to-month search volumes. We also see a list of 50 question-type inquiries. For the very first ten keywords on each list, we also reveal the Keyword Trouble (KD) score. This is a number in between 0100 that estimates ranking problem.

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Sidenote. Keyword Difficulty (KD) doesn't take anything else into account besides backlinks. It is essential to take content quality, search intent, and site authority into account when assessing ranking trouble. Discover more in this post. Keep in mind that search volumes and KD ratings are relative to the picked country, which is the United States by default.